Jackson Wearne

Basketball Analytics & Data Engineering

Overview

I'm a Analytical Engineer who builds custom analytics products for basketball statistics. My background combines hands-on engineering work at Kahua, where I helped build a scalable analytics products, and time working with a college basketball staff, giving me a practical view of how coaches consume information and where better tools create an edge.

My focus is building custom analytics products for college basketball teams: recruiting boards, opponent scouting dashboards, player development trackers that surface trends, and data pipelines that turn scattered information into actionable insights for coaches.

I love coaching, and I love data, and I believe there is a new generation of coaches won't just be "analytically driven," they'll build their decisions on that foundation. We've seen this before with film being introduced to the game. An entire generation of coaches lives in the film room, unable to imagine the craft without it. Data-oriented coaches are popping up by the day. As this new genre of coach becomes more and more popular, there will be a growing need for experts who can communicate data insights into basketball insights.

Experience

Data Scientist / Analytical Engineer

Kahua — Alpharetta, GA

May 2024 — Present
  • Built a scalable analytics product that generates millions of dollars in ARR
  • Lead the engineering subset of the team, driving performance work, product enhancements, and AI development
  • Created custom internal AI development tools that support the customer delivery team
  • Developed an internal/external API used for production releases, validations, and rollbacks
  • Implement custom analytics offerings for customers in fast-paced, complex environments
  • Build prospective demo solutions to support the sales process

Assistant Coach

Georgia Gwinnett College Men's Basketball — Lawrenceville, GA

Dec 2024 — Present
  • Developed custom analytics reports for the coaching staff analyzing player tracking, on/off splits, and shot distributions
  • Evaluated and recruited high school and collegiate players for the 2025–2027 teams
  • Supported day-to-day operations across practices, games, and gameplan preparation
  • Bring a dual perspective that combines technical problem-solving with on-court and program-level needs

Creator

WearneAnalytics.com

Mar 2026 — Present
  • Created a scalable analytics platform for D1–NAIA college basketball statistics and coaching tools
  • Designed and built ETL pipelines to maintain data from a variety of sources
  • Accelerated product development cycles using AI tooling driven by user feedback

Related Experience

Youth Coach

Athens United (Soccer) & SJBA Middle School (Basketball)

Aug 2023 — Feb 2025
  • Designed practice plans geared toward player development
  • Coached athletes in a fast-paced, competitive environment focused on skill growth and decision-making
  • Communicated regularly with players and parents around expectations and program objectives

Accelerated Underwriting Intern

Munich Re

May 2022 — Aug 2023
  • Increased contextual search across large document repositories
  • Analyzed Electronic Health Record data and developed insights presented at an industry conference
  • Created learning material to communicate team process and responsibilities across the organization

Club Member

Sports Analytics Club — University of Georgia

Aug 2021 — May 2024
  • Developed ETL pipelines for projects presented at club events
  • Built visualizations analyzing revenue, salary, and other financial insights across the four major sports leagues
  • Designed custom statistical models and presented research to the club and professors

Intern

C-Legs Professional Development Program

May 2022 — Aug 2023
  • Visited a diverse selection of businesses, learning from leaders across different industries
  • Presented lessons from the C-Legs Program to younger members
  • Served as a mentor, guiding newer members through their first corporate jobs

Custom Analytics Products

01

WearneAnalytics.com

A tool designed to give visibility to D1, D2, D3, NAIA statistics. There is a huge gap when it comes to data accessibility at the lower collegiate levels of basketball. I wanted to build something that is easy to access without buggy ads, a million clicks, while still maintaining high level data. This can help coaches cut time in half when pursuing a new transfer target our scouting an upcoming opponent.

PythonSQLAPIsWorkflow Design
02

Coaching Staff Analytics Reports

Custom reports built for the Georgia Gwinnett coaching staff analyzing player tracking data, on/off splits, and shot distributions. Designed around how coaches actually consume information so the numbers translate directly into practice and gameplan decisions.

Player TrackingOn/Off SplitsShot ChartsGame Prep
03

Scalable Analytics Product

At Kahua, I helped build a scalable analytics product that now generates millions of dollars in ARR. I lead the engineering subset of the team, owning performance work, product enhancements, and the internal/external API used for production releases, validations, and rollbacks.

ProductREST APIsPerformanceARR Impact
04

Internal AI Development Tools

Custom AI tooling built to support the customer delivery team and accelerate development cycles. These tools speed up implementation work, reduce repetitive tasks, and let the team ship custom analytics offerings faster in complex environments.

AI WorkflowsAutomationDeveloper ToolsDelivery
05

ETL Pipelines & Data Infrastructure

The data engineering layer behind WearneAnalytics and my other tools: pipelines that ingest, clean, and refresh data from many sources so the numbers stay current and trustworthy. Built so a staff can rely on the data instead of maintaining spreadsheets.

ETLData ModelingAutomationReliability
06

Set Evaluation

Built for coaches to evaulate their sets and player movements. The goal of this project was to evaluate player movements by tracking their positioning. This can give signals to coaches of player positioning that throws off set effectiveness.

DashboardsPlay-by-PlayVisualisationGame Prep

Skills & Focus Areas

Programming & Data

Python SQL ETL Pipeline Development Data Modeling Database Management

Analytics & BI

Power BI DAX Power Query Power BI Report Server Tableau

Engineering & AI

REST API Design AI Workflow Development AI Architecture Performance Optimization

Domain Knowledge

Sports Analytics Basketball Coaching Product Management Data Warehousing

Background

Current Direction

College Basketball Analytics Products

2025 — Present

Focused on the systems behind recruiting, scouting, reporting, and player development. I want to build tools that make a basketball staff faster, sharper, and more consistent in how it uses information.

Bachelor of Business Administration (B.B.A.) — Economics

University of Georgia — Athens, GA

2020 — May 2024

Built a foundation in quantitative thinking, data analysis, and business decision-making that now anchors my move toward basketball analytics, data products, and data engineering.

Connect

LinkedIn is the best place to reach me right now. I am always open to conversations about college basketball analytics, data infrastructure, and custom tools for team decision-making.